Just Learned About You

Recently we stumbled upon some statistics about you – our visitors to Today in Montclair.  According to the Quantcast seers, you are an older, over-educated crew with eclectic interests.  Here are the detailed findings.

Quantcast Demos

Your Rank and Serial Number

Quantcast produces core demographics for Today in Montclair visitors, along with a number that displays how we vary from the “100” national average.  When 55 percent of visitors are male, this reflects a “111” index because the male-female split is usually 50/50.

Anyway, our demos reveal a crowd that’s settled and accomplished.  Over three-quarters of us have gone to college or graduate school.  We are doing pretty well financially, with 37 percent earning $100k+ per household.

We’re also long in the tooth.  Nearly half of visitors are between 35-49 years old, while another quarter are in AARP territory already.  Some 81 percent have no kids at home, which reflects our collective age.

Quantcast - Audience Likes

Your Myriad Pursuits

Montclarions turn out to be curious beings but not exactly Renaissance scholars.  Quantcast reports that our visitors are twice as likely to surf nature, political and travel sites as average U.S. web visitors.

Regional and local news, like Today in Montclair, would be consumed at 1.7 x above average.  However no one seems obsessed by local happenings, as other high level interests include non-profits, online trading and car rental sites.

Finally Montclarions are likely to continue learning by visiting school, books, news and reference sites at 50 percent above average rates.  Rounding out the probable pursuits are gardening, food and technology as well.

Although all these online results come with built-in biases, it’s still fascinating to peer into the mirror and see the reflection…of granola techies, perhaps.

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