District 4 Seat: Daniel Swafford

We’re pleased to introduce District 4 candidate  Daniel Swafford.  He declared his candidacy in the spring and has responded to questions Today in Montclair posed to all candidates, below.


Q.  Why are you running for District 4?

I want to represent our District, to better advocate for the residents and merchants of our community.

I have lived my entire life in District 4 with the exception of my college years, studying Economics and Political Science.  I know the District’s people and neighborhoods intimately, and I have experience connecting with diverse populations.  I have been an active community leader in District 4 representing thousands of homes as elected Chair of local non-profit and community organizations.

I want to bring the sensibility of how we get things done as neighborhood leaders to City Hall.  I want to build community involvement in education and public safety, support neighborhood businesses and job creation, and implement long-term planning and effective resource management.  I enjoy public service and will bring inclusiveness and integrity as a full time Council member.


Q.  Why should people vote for you?

I have a strong record of involved leadership, accomplishments in the District, and professional experience in education and personnel management.

I help residents and merchants achieve community priorities, actively listening to concerns and new ideas.  I identify needs and then work with individuals, community organizations, city officials, and experts in the field to respond and get results.

Action speaks.  I brought together volunteers to establish the Neighborhood Crime Prevention Council (NCPC) for Beat 22X. During my time as three-term Chair, violent crime in Beat 22X has been reduced to almost zero.  I have led efforts to reform problem properties, to educate people on preventive strategies for burglaries and robberies, and to introduce long-term plans for public safety such as economic development and beautification.  I will continue to fight for full police staffing for our Beats and our City.

I have demonstrated the ability to facilitate projects and achieve results in District 4.  Whether addressing Municipal Code compliance, coordinating a public art installation, or producing a major street festival, I set ambitious goals and enjoy building involved neighborhoods.

I have helped cut costs and improve employee effectiveness for companies larger than the City of Oakland and will get the most from every dollar the City collects.  I can remove obstacles for hard working volunteers and business owners to achieve their vision.  Nineteen new businesses, including seven restaurants, opened in Dimond in the past five years.  All continue to operate today.  I have been hands-on in creating environments for business success.

My working relationships with District teachers and my background teaching at Laney College will help me best support our schools.  I will actively address the need to fund education programs and teacher training.  Advancing student empowered learning opportunities like Green Teams, or Safe School Ambassadors teaches students to transform their environment through peer level interaction.

I will work to find funding sources for community projects without depending on City money, and help initiate and sustain projects that meet our needs.  I established the Oaktoberfest non-profit street festival to raise funds for district projects, approving a portion of event revenue to go toward building the Dimond Park Tot Lot.  I garnered funding for public art through private solicitation, and as a YMCA branch board member helped launch the Pedal-to-the-Point annual fundraising event for environmental education scholarships.

You entrust the Council to be responsible, to manage your tax dollars effectively and serve the public by capturing our vision and moving the city forward.  As your representative I will bring an honest work ethic and set the highest standards for city government.


Q.  What do you hope to change for District 4 residents?

I must help address the city budget crisis, bring neighbors together, and build foundations for our District to thrive.

We’ll need to cut waste from city administration and find new revenue sources for vital programs.  I will bring neighborhood leaders together to work cooperatively and to share resources efficiently.  We will employ best practices and capture data for continuous improvement.

I will engage property owners, small businesses, and local corporate branches to be active in supporting the neighborhood vision and contribute in a way that aligns with the objectives of the community.

I will enhance public safety.  Expanding Neighborhood Watch and CORE is a proven way to enhance safety by organizing neighborhoods to take a proactive approach to disaster preparedness and crime reduction.  I will work closely with OPD to create visual deterrents to crime, including: foot patrols, cameras, traffic calming devices, suspect IDs, and people on the streets!

Our cost of living needs to come down; I will look at ways to increase City revenue without increasing property taxes.  I will develop policies that attract commercial and industrial business to Oakland.  We can provide Oakland residents with improved employment opportunities and increase sales and business tax revenue to support critical City services.  We will build on existing strengths in alternative energy, art and fashion while supporting basic industry and retail stores.


Q.  How would you balance needs of different neighborhoods?

Create a City-wide summit of neighborhood and community leaders to help those working on issues at the block and neighborhood levels share best practices, build relationships and support actions.

We can look at neighborhood achievements as ways to grow District and Citywide successes.  Excellent examples of what has worked and should be expanded include:

  • Community and school partnerships, like those in Maxwell Park
  • Disaster preparedness and green space stewardship in Montclair
  • Urban beautification and litter reduction in Dimond
  • Merchant organizing in Woodminster
  • Community events, and local business support in Laurel and Redwood Heights

It is important to bring neighbors together, to work collaboratively, to share experiences and address common needs.  With assistance at the City level, quality of life will continue to improve – even in tough economic times.


Q.  How would you balance needs of District 4 and all Oakland?

I will be a staunch advocate for the District, with the objective of improving life in the District by improving the City as a whole.

All seven City Council Districts need to work with schools and police to address the over 4,000 truancy days each year.  Only 67% of our students graduate, and less than half of African-American males receive a high school diploma.  We must respond to the call of Police Chief Batts and OUSD Superintendent Smith to give our time as mentors to our youth in need.  I will look at ways to strengthen after school programs and work with our school district to make facilities a community resource.

We can bring down violent and property crime by working closely with at risk youth and preventing first time offenders from becoming career criminals.  Public service and counseling for misdemeanor offenses will help instill good values and create opportunities for positive choices at a lower cost then the alternative.

The unique character of Oakland lies in the many vibrant neighborhoods throughout the City and District 4.  We cannot afford to focus all of the City’s development funds on one or two massive projects.  Our streets and city services need to be maintained.  Planned street-scape developments need to be examined to ensure they safely accommodate all modes of transportation and conform to the neighborhood vision.


Q.  What will be different when you are seated versus Jean Quan?

I will facilitate meetings for residents and merchants to look at area strategies and share best practices.

I feel we could better use technology to build communities, making it easier for schools, organizations, or individuals to be engaged with each other.  This would help make local news and the many incredible programs, projects, and people of the District conveniently accessible.

I think we could take a fresh look at after-school activities, channeling youthful energy into community involved projects, finding more age appropriate ways to keep young people engaged.  I would like to see school facilities remain open after classroom hours or ensure that park and library facilities can accommodate all ages.

Similarly, you will find me to be a supportive and hands-on representative.


Q.  How does District 4 connect with other districts now?

The people in District 4 are diverse, active, and connected to what is happening in Oakland.  I believe the rest of Oakland could be better connected to our District.

I see the people of District 4 as a microcosm of the City’s diversity.  We have set an example for the City on how neighborhoods get things done.  Showcasing our achievements and vision could help other districts engage community members to find ways to close gaps in City services.

Our cultural events are an excellent example of how we connect to Oakland and highlight the unique character of our varied neighborhoods.  As chair of the Oaktoberfest planning committee, we branded a regional, family-friendly, craft beer festival that showcases the area’s German history – attracting over 10,000 last year.  Similar successes with the Montclair Festival and the Laurel Summer Solstice and World Music festivals help put our District on the map, while bringing revenue to local business owners and employees.

We can put a spotlight on the shopping, dining, and recreation, helping to spark year-round activity.


Q.  How would District 4 connect if you’re in the council seat?

I will be active in every Oakland district representing District 4.

Our district will be distinguished as the gateway to an urban forest, and world-class science center.  The district’s smaller parks will attract guests to enjoy public art and community gardens.  Our commercial corridors will offer dining and shopping experiences all Oaklanders will want to enjoy.  Our unique features will be highlighted throughout our City.  When people talk about Oakland at the convention center or the waterfront, District 4 will be in the discussion.

We will have well developed access to the many wonderful features in our community.  Examples of existing designs that need a strong advocate are, opening up the historic Mills College campus through the LAMMPS Project, connecting Montclair and Dimond Canyon/Sausal Creek through the Park Blvd. Trail, and safe routes to schools, parks, and our commercial destinations.


Q.  What are your top three priorities, after becoming council rep?

I have stayed connected to our District and have a good understanding of our neighborhood priorities.

1.  Work aggressively to ensure public safety and crime reduction.  I intend to work closely with OPD, OUSD, and the DA’s Office – along with residents and merchants – to create safe streets and develop long-term strategies to ending cycles of violence, abuse, addiction, and neglect.  I have organized parts of our community and brought down crime rates.  I have initiated projects that will decrease the likelihood of future crimes.  Public safety and organized neighborhoods will continue to be my top priority.

2.  Address the inefficiencies and exclusivity in Oakland City government and help bring City departments and staff to the table for the best outcomes and efficient use of City resources.  I will put our resources to work.  Underutilized property can be made available for community use, empty lots turned into community gardens, and vacant retail space can be improved by a non-profit in exchange for short-term use.  I will put redevelopment funds back into neighborhood commercial districts, emphasizing neighborhood projects prioritized by members of each community.

3.  Connect young people to mentors in the community.  I agree with Chief Batts and Superintendent Smith, who emphasize that we embrace our children, especially those at risk.  We have incredible role models throughout the District.  Through ongoing volunteer projects, engaged businesses and community groups, we must support opportunities for young people to invest time in, and take ownership of, their City.  I have the tools to design formal, objective-based programs that can be evaluated on a quantifiable basis.


Q.  What have you accomplished, one year after becoming council rep?

In 2012 you can look forward to having a closer and more supportive relationship with your neighbors.  We will see more active community organizations and block groups celebrating successful events and project milestones.

I will have had the opportunity to sit down with individuals and organizations within each neighborhood and will have begun implementing priorities to build toward the community’s long-term vision.  I will use a formalized process that is detailed and accessible, to outline projects and track progress, maintaining accountability, and keeping us moving toward our goals.

I will have fought to achieve the recommended number of police officers and appropriate staff.  We will expand the effectiveness of community policing to implement long-term solutions to crime.

Improved attendance and graduation rates at our schools will allow students to receive measurable results from a formalized mentoring and internship program.  Partnering young people with area entrepreneurs and businesses, art projects, and political or education professionals will create opportunities for youth to develop skills and experience.

The District’s attractive commercial areas and facilities, made accessible by a choice of transportation modes, will meet your shopping, dining, and recreational needs.  I will work closely with each neighborhood to achieve your community vision by filling commercial vacancies, enhancing the aesthetic, and maintaining public space.


Q.  What else would you like to share with Montclarions and other readers?

This election is an opportunity to rethink our approach to community leadership and city governance.  City Hall needs a lesson in results driven neighborhood leadership with proven, practical techniques.

For people to grow, for our neighborhoods to improve, for Oakland to come together, people need to take action and embrace hard working, open, honest leaders, committed to the best interests of the people of Oakland.

The District 4 Neighborhood Endorsement Committee, a panel of 11 community leaders, recommended Daniel Swafford as “…most qualified to represent District 4.”

I look forward to expanding the strong working relationships I have in District 4 and I welcome the opportunity to offer any additional information, answer your questions, or to help you achieve your community vision.

Please contact me at anytime:   Daniel Swafford – DanielSwafford@VoteDaniel.org – (510) 452-7392 – www.VoteDaniel.orgVoteDaniel on Facebook – 2317 Mastlands Drive, Suite D, Oakland, CA 94611 – Fair Political Practices Committee # 1327693

One thought on “District 4 Seat: Daniel Swafford

  1. Daniel Swafford is the best choice for District 4 because he has implemented the most real change IN the District, including:

    -Leading Beat 22X NCPC with other community activists that was consistently among the most active in the City (often 50 to 100 or more people attending). They increased the coordination between different groups, with the City, with the local schools, and with OPD.

    -Worked with the Dimond Improvement Association (DIA), the City of Oakland, and volunteers to recruit Farmer Joe’s as an anchor merchant for Dimond, and then to bring in La Farine, Peet’s and numerous restaurants (& in addition to those already there).

    -Founded Oaktoberfest, which attracted about 10,000 visitors last year from across many Oakland neighborhoods, Berkeley and the East Bay.

    Other politicians rightly speak about merchant retention, attraction and growth. Daniel, along with partners & volunteers, have actually done it. WITH the community.

    Daniel has a successful track record of public-private partnerships, increasing neighborhood cooperation, and bringing real change. He can use this experience and increase this success across District 4.

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