19
Jun
09

Newcomer Magpie Sells Must-Haves

Finally there’s a great place for teens and college kids to stock up on their jeans, tops, tees and more – without shlepping to Walnut Creek or other shopping mall meccas.

The Magpie (map) aims to be “a boutique that offers comfortable clothing and fashionable styles” and showcases “quality, hip apparel from prominent and cutting-edge designers.”  Yes, we can confirm that’s what you will find on La Salle Avenue.

The Magpie

The Magpie opened their doors in early June, after months of preparations.  Owner Kevin Benafield sought advice from his son and daughter on what to stock right now.  This seems like a wise move, as any baby-boomer can tell you it’s awfully hard to keep up with hip-versus-passe things.  Benafield now wants to hear from all their customers, and fill the shelves with more popular and less stodgy fare than what you typically find at department stores.

What impressed me is that everything seems really wearable too, even for young-at-heart older folks.  I have to tell you that Magpie’s clothes are nice but not cheap, with a strong selection of boot cut, flair, skinny and ultra-skinny jeans from brands like DL161, Paige and soon-to-arrive Joe’s Jeans.  There are nice women’s tops including those old peasant shirts now back in style.  You’ll find a mix of bathing suits, shorts and flats too.

On the guys’ side, there’s skateboard paraphernalia and chic everywhere – like Chocolate shorts or Santa Cruz swim trunks.  What caught my eye were all the Retro Brand tees that have a broken-in appeal and the Just A Cheap Shirt button-downs, in many colors and patterns.  I also liked the hoodies, shirts and socks made partly from hemp.

Since the 1960s are definitely “in” again at The Magpie, you’ll have no trouble picking up something for Father’s Day.  Give ’em a try.

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