Re4m: New Gift Shop Without Guilt

One of the newcomers to the Village shopping scene this past week is re4m, pronounced “reform.”  It’s a place with high ideals, to “re-claim, re-source, re-invent and re-commit.”  All I know is that the shop features great gifts for friends or family, and nothing would destroy my budget either.

re4m location

The shop feels a wee bit like a museum store, as items have been carefully collected and curated from places scattered around the globe.  Currently the display window features handbags made from tire inner-tubes, which says re-use loudly.  Inside the shop, small handbags made from soda can pop-tops look surprisingly beautiful.

My favorite pieces are made from telephone wires (!) transformed into colorful, old-fashioned basket weavings.  If you’re not ready to commit to these pieces, then re4m offers a few cute wire animals created by the same artists.

Additionally, re4m carries some interesting Japanese do-it-yourself paper art where you make little sculptures from paper tubes.  There are greeting cards which can be planted for their wildflowers.  Some nifty kid-things are placed near the back.  All the items have a story from their makers.

Owners Ashesh Patel and Lisa Tana are very passionate about what they are offering to locals, but not overbearing in their green-first sensibilities.  The artistic aura of the place likely comes from Tana, who previously ran Desa Arts in Oakland.  Plus everything feels cool – it’s hard to describe so check it out during your next coffee or bagel run.

More info:   re4m is a sustainable living shop conveniently located at 2054 Mountain Blvd, Montclair Village.  You can reach them at 510-339-re4m (7346), and their website will be created shortly.

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