We get all warm and fuzzy when Bay Area telecasts feature the Montclair District, because it’s a rare event.  Tonight we saw the requisite Valentine’s Day story with an economic twist, and two Montclair businesses were highlighted:   Farmstead Cheeses and Wines and Le Bon Bon.

KTVU Reporter Tom Vacar was making the point that Valentine’s Day still packs a profitable punch, even though people want to economize a bit.  Our local business owners felt pretty optimistic so far.

“Valentine’s Day is all about sparkling wine,” exclaimed Jeff Diamond, who owns Farmstead. He added that all holidays matter, including  V-Day, and that his business has picked up versus last year.

“We are happy,” declared Le Bon Bon’s proprietor, Ugyen Triantopolous.  She explained that some customers buy a little bit less, but business is looking good this year.

Check out the the video and our two new celebrities.  You’ll see plenty of air time for the two stores, along with bubbly and trays of chocolates.  You can’t really go wrong with these affordable luxuries for V-Day.