Yesterday, Overstock.com announced that they will spend over $7 million for naming rights!  The Coliseum will be officially called the “Overstock.com Coliseum,” at least for the next six years.

This hits home for yours truly, the original Today in Montclair blogger.  First, I’m an Oakland loyalist who is currently living in Utah.  Second, I ran marketing for Overstock.com nearly a decade ago.  While Utah-based Overstock has become a well-known national brand since then, getting more Bay Area exposure could be a smart move.

According to Overstock Chairman and CEO, Patrick Byrne:

Overstock is thrilled to become a part of the City of Oakland and Alameda County.  The Overstock brand is a perfect fit with the excitement and culture of the area.  We look forward to becoming part of the community and doing our part to give back.  Residents of the area can look forward to many great events taking place in the Overstock.com Coliseum.

More importantly, CEO Byrne follows his beliefs.  While I was working at Overstock, he launched Worldstock to help distribute goods created from third-world workers.  The department still exists today, and has given back directly to NGOs and workers around the world.

Start thinking about how Overstock might help Oakland…an interesting opportunity.